I found this interesting piece by Gini Dietrich on socialmediatoday about how social content programming is following “dayparts” of the past. Her analysis is partially based on a Engagement and Interaction White Paper created by Momentus Media; here’s their analysis of page interaction by time:
Note the spike beginning at 10p; engagement at 3a is greater than any time between 9a-5p!
Dietrich also looks at a new study out from YesMail, which looks at time-of-day response and engagement for retail through email marketing.
Me thinks we need to employ a graveyard shift of community managers to take advantage of how we’re actually consuming social.